When the Avenue Foch is transformed into a masterly installation of plants and people

From 3 to 5 June 2017, Paris will see one of its events with international resonance. For three days, the Avenue Foch will host a plant and human work to raise public awareness of environmental protection and biodiversity.

Environment and Biodiversity

  • Location:
    Paris (France)
  • Sponsor:
    Fanny Demulier
  • Grant:
    20 000 € le 26/04/2017

Project Leader

Place Grand Public

Place Grand Public, artist Gad Weil's creative agency, designs and produces large-scale urban and festive events in France and abroad. The events are both for the general public and for works of art with a global impact. This cultural and artistic company is notably behind Goût des Champs, the temporary installation of a food market and a scenic vegetable garden on the Champs-Elysées in 2015. Gad Weil also designed Blés Vendôme in July 2016, a 2,800 m² plant installation made up of a million ears of natural wheat, which was exported as far as Taiwan, on the CKS Plaza.


In June 2017, with the help of the Veolia Foundation, the artist is tackling one of the arteries of Paris's 8th arrondissement with his Biodiversiterre project. On 3, 4 and 5 June, a masterful work of plant and human art will metamorphose the Avenue Foch. Lively, interactive tableaux will be used to raise public awareness of the major themes in environmental protection. The group is committed to working alongside Gad Weil as a whole, since the painting on selective sorting and recycling is supported by Veolia Recyclage et Valorisation des déchets (RVD). Or how to get people talking about biodiversity using a work of art...