There's a huge gulf between the lifestyle of "well-off" people and the inhabitants of the favelas, who spend their day trying to scratch enough money together to survive. Their time frame is the end of the day - at most, one week ahead.
Vocational training is for people who are capable of projecting themselves into the future or even, quite simply, able to buy a bus ticket to attend an apprenticeship center.
To provide training for these young people, who are often illiterate, you have to think outside the box. Pro Bejaru's training bus meets their needs because it goes to them. The training in breadrelated jobs (baker, pizza cook) is supported by the local authorities, which provide teachers and an operating budget. The young people then have a diploma to show a future employer.
There are many openings because of the high level of tourist activity in Florianopolis.
This original project can also be easily reproduced, which is why I chose it from among others.
Régis Hahn
Régis Hahn
Why this sponsorship ?
Is a company obliged to get involved when it works in a country with such great social disparities?
It would be immoral in a way to focus exclusively on the profitability of your business activities while ignoring the misery that exists right alongside them. If a company is to be sustainably successful, it needs to be an integral part of its environment.
Is it a way of raising the company's profile?
Obviously,we are to some extent motivated by the benefits in terms of internal and external communication. The attitude of our clients and our employees is different when they know that the company reinvests some of its profits to improve the social environment. It definitely defuses tensions.
